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Years in the past, I began making my very own private care merchandise as a result of I couldn’t discover ones with clear substances that labored effectively. I made pure toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.
As I shared these recipes, many individuals requested if it was potential to purchase them as a substitute of creating them. These do-it-yourself variations have been efficient and pure however time-consuming to make. As well as, lots of the substances have been arduous to search out or costly to purchase when solely a small amount was wanted for a recipe.
Pure Toothpaste and Haircare… That Works!
A number of years in the past, I observed a pattern. A lot of my pals had switched to wash merchandise in most areas of their lives. They ate largely natural meals, used pure cleaners, and averted dangerous merchandise… however they nonetheless used name-brand typical haircare and toothpaste as a result of the pure choices simply didn’t measure up.
I understood. I’d tried many pure merchandise that simply didn’t work as effectively. I’d additionally used many typical merchandise prior to now that labored extremely effectively however that contained poisonous substances I didn’t need to placed on my pores and skin or my youngsters’ pores and skin.
I couldn’t cease there, although. From my expertise in creating DIY merchandise, I knew it was potential to create pure merchandise that labored simply in addition to typical. I turned decided to deal with this drawback!
Thus, Wellnesse was born… the primary line of unpolluted private care merchandise that work in addition to typical alternate options! These merchandise have been within the works for years, and our household is so pleased to share them with yours!
What Goes ON Your Physique Goes IN Your Physique
You’ve possible heard that we soak up loads of the private care merchandise we put in our mouth and on our pores and skin and hair. That is typically used as a motive to keep away from merchandise with dangerous substances, and I completely agree with this.
With Wellnesse, I needed to show this concept on its head and take it one step additional. I got down to create merchandise that truly let great things in by the pores and skin. In fact, these merchandise could be protected and solely comprise clear substances, however in addition they could be full of helpful substances that nourish the physique from the surface in.
Introducing Wellnesse!
I got down to create merchandise which can be each extremely efficient and fully protected. After many, many rounds of formulation, I’m so excited to share these merchandise with you!
At Wellnesse, we do extra than simply keep away from the dangerous stuff. We give attention to creating merchandise that aren’t simply protected to place in your pores and skin, in your hair, or in your mouth, however really profit and nourish your physique, too.
With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that work in addition to any typical various.
I used to be adamant that each one merchandise would meet these standards:
- All EWG-Protected Components: Wellnesse merchandise comprise solely substances rated as protected (1 or 2) within the EWG Pores and skin Deep Database. All substances are listed on the web site here, so that you all the time know precisely what you might be placing on your loved ones. All merchandise are additionally EWG-VERIFIED™ as a third-party verification.
- Natural Components: Every time potential, all substances are natural. What’s much more essential is that each one of our substances are 100% pure and are available straight from nature.
- Protected for People and the Planet: We by no means compromise on this. We imagine it’s not solely potential however important to create merchandise which can be protected and helpful for each the atmosphere and for folks.
- Extremely Efficient: All merchandise should work in addition to typical alternate options.
- Sustainable: Since our merchandise are solely bought on-line (for now), sustainability in packaging is a serious precedence, and we’re utilizing the most secure and most environmentally pleasant choices presently accessible.
We Are the Gatekeepers for Our Households
You might know that loads of substances utilized in private care merchandise aren’t examined or accredited for security… however it’s in all probability worse than you assume…
Understanding Components
It’s a standard false impression that skincare substances have to be confirmed protected and efficient earlier than they’re allowed in the marketplace. However they don’t seem to be, by an extended shot.
The truth is, there are literally thousands of substances accredited to be used in private care merchandise that haven’t been examined for security in any respect!
Even worse, the FDA doesn’t have the authority to ban skincare substances that present sturdy proof of being harmful or lethal. Talcum powder is the proper instance.
Merchandise that comprise talc (a.ok.a. talcum powder) embody make-up and child powder. Talcum powder is continuously contaminated with cancer-causing asbestos, and up to date courtroom proceedings have discovered that one main firm knew this for many years. Hundreds of thousands have already been paid in damages from lawsuits the place folks acquired most cancers or died due to this. The lawsuits simply maintain rolling in (thus far there are over 15,000 lawsuits!).
It’s apparent that the objects with this ingredient in them ought to be pulled from cabinets, proper? Nope. Child powder continues to be being bought in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight companies often don’t pull the plug on toxins in skincare.
For this reason it’s my private mission and a Wellnesse core worth to remain on high of what’s in our merchandise.
Greenwashing
Many corporations have caught on to the truth that shoppers need protected, pure merchandise for his or her households. Whereas that is driving optimistic change, not every part is because it appears. For the reason that magnificence business is essentially self-regulated, skincare corporations can gown up labels with natural-looking colours and phrases like “vegan” and “all-natural” whereas nonetheless hiding a bunch of poisons within the substances listing.
On the Flip Aspect… Simply As a result of We Can’t Pronounce It …
I all the time learn the substances listing on skincare merchandise, however I’ve realized that simply because I can’t pronounce it doesn’t imply an ingredient is essentially dangerous. For instance, alpha-tocopherol could sound like a poisonous chemical, however it’s really the antioxidant vitamin E. Shea butter is listed because the tongue tornado Butyrospermum parkii on skincare labels.
When unsure, perform some research!
Wellnesse: Radical Transparency
To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly imagine that it’s potential and important to create merchandise which can be protected for people and for the planet.
We imagine {that a} well-run enterprise can have an amazing optimistic impression on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each determination we make and in each step of our course of, from provide chain to remaining product.
Highest High quality
We by no means compromise on high quality and select the perfect choices for folks and the planet. We supply the perfect substances and packaging accessible.
Human Protected
We love the households who use our merchandise and make it possible for the entire substances we use are rated as protected by the Environmental Working Group so you possibly can relaxation simple understanding your loved ones is protected! On high of that, we mix the most recent in scientific analysis with the perfect nature has to supply so as to add helpful substances that assist the physique in every product.
Planet Protected
We wholeheartedly imagine that merchandise could be protected for folks and the atmosphere… and take the planet under consideration in each ingredient we select and each determination we make. We need to contribute to leaving a world our kids and grandchildren could be happy with, so we make selections that last more than we’ll.
Neighborhood- and Household-Centered
We attempt to assist households at each stage of our enterprise: the households of our staff members, the households of our clients, and the households in our area people. Cultivating a robust group is without doubt one of the most essential issues we are able to do on this life, and we’re working towards this aim in our firm tradition and our native communities.
We give time and a share of our earnings to our native communities and to organizations that assist households and the atmosphere.
Integrity and Transparency
You by no means must marvel concerning the security of our merchandise or what we put in them… as a result of we’ll inform you and present you the sourcing!
Suppose Outdoors the Field
We imagine that it isn’t solely potential however important to create merchandise and options the place the client wins, the group wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.
So what will we make at Wellnesse? Properly, only for starters:
Wellnesse Whitening Toothpaste
Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “common toothpaste” with out glycerin or fluoride. It was essential to me to create a components that naturally helps the oral microbiome and mineral stability on the enamel with out these two substances.
Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid points. We additionally selected to go away out glycerin, which many pure toothpastes embody as a thickener. Analysis exhibits glycerin can coat enamel and maintain them from benefiting from minerals in saliva in addition to the helpful substances within the toothpaste.
As a substitute of fluoride, our components accommodates inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to combat micro organism that results in tooth decay.
We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and important element of tooth enamel) to strengthen enamel and stop cavities.
In fact, recent breath is paramount to tooth brushing, and for that, we included mint leaf extract and neem. Neem helps to stop micro organism from sticking to enamel and turning into plaque. This protecting measure means fewer micro organism, which ends up in… more energizing breath!
And naturally, this toothpaste (in addition to all of our merchandise) is kid-safe and kid-approved!
Wellnesse Charcoal Toothpaste
Our Charcoal Toothpaste components makes use of lots of the similar tried-and-true substances present in our beloved remineralizing toothpaste however with a twist: charcoal! Formulated to strengthen, whiten, and detoxify, your smile is in for an improve.
Charcoal powder is that this components’s (not so secret) weapon. Not solely does it work to take away stains and whiten enamel, however it additionally detoxifies your mouth. Charcoal particles pull the toxins out of your mouth and bind to them, so that they’re eradicated out of your physique as quickly as you spit.
To not pat ourselves on the again, however our Charcoal Toothpaste can also be fully glycerin-free and fluoride-free. We selected fully pure alternate options, like hydroxyapatite and calcium carbonate, to offer our components the strengthening enhance it wants.
It is strongly recommended that you simply solely brush with Charcoal Toothpaste 2-3 instances per week. For finest outcomes, alternate your charcoal periods with our remineralizing Whitening Toothpaste!
Youngsters’s Strawberry Toothpaste
Oral hygiene could be a battle with little ones, however our strawberry toothpaste is about to make brushing your baby’s favourite a part of the day! Youngsters are delighted by the pure fruity taste however are nonetheless protected against micro organism and cavities by our tried-and-true, household favourite components.
Our Whitening Toothpaste and Charcoal Toothpaste are protected for all ages, however the recent, minty taste could be overpowering for some younger ones. Youngsters can have extra delicate palates, so it’s no shock that many should not followers of mint. Our Youngsters’s Toothpaste has a pure strawberry taste so as to add a refined, fruity style little ones love!
Youngsters grow to be particularly susceptible to tooth decay and cavities after they resist brushing, so we designed this toothpaste to enchantment to youngsters all over the place with out compromising our ingredient integrity. Our kids’s components accommodates all our favourite powerhouse substances (like remineralizing hydroxyapatite and bacteria-fighting Aloe powder) and achieves wonderful taste with out synthetic flavors or sweeteners.
We take integrity and transparency significantly. We solely use the cleanest substances in our formulation. Hydroxyapatite restores enamel and remineralizes your youngsters’ enamel whereas calcium carbonate removes plaque, particles, and floor stains. Aloe vera eliminates disease-causing micro organism, whitens enamel, and reduces staining.
However you don’t simply must be a child to make use of this toothpaste! This toothpaste is efficient for all mouths, so test it out in the event you love fruit-flavored toothpaste.
Wellnesse Biodegradable Toothbrush
The Wellnesse Biodegradable Toothbrush is designed to be barely smaller on the head to achieve the locations within the mouth that different brushes simply gained’t match into. Pair it with our Whitening Toothpaste, and even these pesky again enamel shall be remineralized and revitalized.
The bristles are agency sufficient to carry their form, however they aren’t so stiff that they harm your gums—snug, efficient, and eco-friendly! If you end up prepared for a brand new toothbrush, merely take away the nylon bristles and toss these into the rubbish. The toothbrush itself could be recycled.
Youngsters’s Biodegradable Toothbrushes
Wellnesse Youngsters’s Biodegradable Toothbrushes are the identical glossy, sustainable design reimagined to suit little arms and enamel! Every pack accommodates three youngsters’s toothbrushes in three enjoyable colours: pink, blue, and mint. Who stated brushing couldn’t be enjoyable?
This smaller, extra colourful mannequin was developed together with your little ones in thoughts. Our kids’s toothbrush has a barely smaller head to make cleansing these hard-to-reach spots a breeze and a wide range of eye-catching colours to make brushing top-of-the-line elements of the day!
Our toothbrushes are comprised of biodegradable bamboo and recyclable nylon bristles for a waste-free cleansing expertise! The bristles are agency sufficient to supply an intensive clear however light sufficient to keep away from gum irritation, leaving you with brilliant, pleased smiles all day lengthy.
Wellnesse Silk Floss
Our Wellnesse Silk Floss combines the light power of pure silk, the sleek glide of candelilla wax, and the antimicrobial and antiviral properties of pure peppermint oil to supply the final word oral care expertise utilizing solely three substances.
At Wellnesse, we solely use substances that cross our very strict pointers. We all know that what you employ in your physique basically goes IN your physique, and we wish each ingredient to be pure, pure, and non-toxic. That’s why our floss is made with solely three substances: silk, pure peppermint oil, and candelilla wax.
Not like typical flosses that use wasteful plastic casing, our peppermint silk floss is packaged in a small cardboard field that’s 100% biodegradable and recyclable. Merely toss your used floss within the compost and the field within the recycling for a totally waste-free expertise!
Wellnesse Copper Tongue Scraper
Our toothpaste takes care of your enamel, and our floss protects your gums, which leaves just one factor: your tongue! Our 100% Copper Tongue Scraper is the proper approach to wrap up an entire oral well being routine.
Tongue scraping has been a preferred observe in pure drugs for hundreds of years. It naturally fights the micro organism that trigger cavities, gum irritation, and dangerous breath, making it a easy however highly effective addition to your oral care routine.
We use 100% copper because it naturally possesses antimicrobial properties makes it far simpler than different generally used supplies, akin to stainless-steel and rose gold. Copper additionally has a fairly spectacular shelf life and might final for years.
New to tongue scraping? Merely stick out your tongue and place the rounded finish of the scraper as far again in your tongue as you comfortably can (don’t gag your self!). Apply light stress, and drag the scraper down towards the tip of your tongue. Rinse the scraper as wanted, and repeat till full.
Wellnesse Pure Shampoo and Conditioner
We’ve got two sorts of (moist) shampoo and conditioner.
- Summer season Melon and Dandelion Shampoo and Conditioner for All Hair Sorts
- Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair
All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “common” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different substances you wouldn’t need to placed on your loved ones.
As a substitute, they’ve:
- Keratin, quinoa, argan oil, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp so strands keep easy.
- Nutritional vitamins like panthenol, a provitamin of B, which replenishes and moisturizes locks.
- Herbs like lavender make hair silky, smooth, and straightforward to handle and likewise encourage hair progress and thick hair.
- One ingredient chances are you’ll not have heard of but however will develop to like (pun supposed) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are recognized to assist regrowth and strengthen hair. Sulfur, a element of keratin (the important thing protein that makes up our hair), lengthens the “rising part.” It’s additionally been advised that nettle leaf can restore hair to its unique shade.
Wellnesse Revitalizing Dry Shampoo
Ask me my favourite magnificence merchandise, and I’d inform you immediately—my dry shampoo!
Mothers, what I’m speaking about… there are such a lot of days when a bathe simply doesn’t occur!
I got down to create a dry shampoo as pure as my DIY recipe I’d been making for years. As a substitute of aerosols with substances like isobutane, propane, and chemically derived fragrances, we use oil-absorbing kaolin clay and volume-boosting tapioca in any easy-to-apply, sustainable bottle.
I additionally needed Wellnesse merchandise to not solely clear however nourish with pure “superfood” for hair and pores and skin. So we added hibiscus flower, recognized for its skill to advertise wholesome hair progress. Lavender oil and cactus flower assist revitalize and stability hair and scalp pH.
We additionally developed an excellent clear and user-friendly ingredient listing that guides you thru every ingredient, what it does, and the EWG security score.
Wellnesse Citrus Physique Bar
With its recent, citrus scent and silky easy lather, our Wellnesse Citrus Physique Bar is setting a brand new normal for clear skincare. Embrace the scent and feeling of a heat, tropical day from the privateness of your personal rest room. You’ll go away your bathtub or bathe feeling as in the event you simply left the spa with out the guilt of the spa worth.
Every of our substances was hand-selected to provide a components that cleanses, moisturizes, and refreshes your pores and skin for a once-in-a-lifetime expertise each time you step into the bathe. It options shea butter, which moisturizes and smoothes, inexperienced tea leaf, which provides antioxidant and anti inflammatory properties, and orange oil, which supplies it an uplifting scent.
Lately, irresponsible palm oil harvesting has led to speedy deforestation and displacement of wildlife. Sadly, the harvesting strategies for some palm oil alternate options have confirmed to be unethical as effectively. To resolve this drawback, Wellnesse joined RSPO, a not-for-profit group that aids companies in harvesting sustainable palm oil, permitting us to be conscious of the planet whereas persevering with to offer you the best high quality merchandise potential!
Wellnesse Moisturizing Hand Sanitizer
Our Moisturizing Hand Sanitizer eliminates viruses, micro organism, and fungus with out stripping your pores and skin of its pure safety.
Eucalyptus, tea tree, peppermint, and ethyl alcohol all sanitize whereas maintaining your microbiome intact. Safely clear and moisturize your arms whereas bolstering your microbiome with highly effective substances that are available in a recyclable glass bottle.
This components fights huge and little germs—99.9% of them, to be precise. Plus, our particular spray makes software simpler than ever to cowl extra floor space.
When making really clear merchandise, we all know that what’s on the within and out of doors counts. That’s why our hand sanitizer is available in a glass bottle you can simply reuse or recycle.
Sustainable Packaging
Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re consistently working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in industrial services and that can be recycled. Since we are able to’t use glass within the bathe or with a product as thick as toothpaste, this was essentially the most eco-friendly possibility accessible.
And the cardboard packaging utilized in transport is totally compostable, so you should use it in your personal compost bin or backyard!
Third-Social gathering Verification
As I stated, transparency is a crucial core worth for us. To this finish, we’re:
- EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
- Licensed B-Corp designation, which verifies our dedication to our communities, the atmosphere, and to creating the best high quality merchandise whereas supporting household and women-owned companies and producers.
- Leaping Bunny licensed for family and private care, verifying that each one merchandise are cruelty-free and untested on animals.
Strive Wellnesse Merchandise!
Be part of me in utilizing these revolutionary merchandise with your personal household! You may get all of them right here. TIP: You lock in a reduction in the event you store a Wellnesse Necessities bundle or join Subscribe and Save!
I’m so grateful that you simply’re a part of this group and hope that you simply’ll be a part of me in altering the private care business for the higher!
What’s Subsequent?
Hold a watch out for different merchandise coming quickly, together with Deodorant, Sunscreen, Bug Spray, Shampoo Bars, and way more!
What private care merchandise would you wish to see subsequent? Share under. I’d love to listen to your suggestions!
Sources:
- FDA.gov. Cosmetics Legal guidelines & Rules. Retrieved January 2020
- NYTimes.com. Johnson & Johnson Lawsuits Increase Fears Over Child Powder. October 4, 2019.
- Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its functions in preventive, restorative and regenerative dentistry: a evaluate of literature. Ann Stomatol (Roma). 2014;5(3):108–114. Printed 2014 Nov 20.
- Alzohairy MA. Therapeutics Position of Azadirachta indica (Neem) and Their Energetic Constituents in Ailments Prevention and Therapy. Evid Primarily based Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506
