WebMD acquires analytics specialist Mercury Healthcare

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Digital well being content material and companies supplier WebMD introduced it has acquired know-how and knowledge analytics firm Mercury Healthcare from personal fairness agency Vestar Capital Companions for an undisclosed sum.

By the deal, Mercury will be a part of WebMD Supplier, the corporate’s enterprise centered on consumer-physician engagement and medical training. Mercury’s analytics options are geared in direction of giving well being methods the flexibility to investigate, goal and talk significant info to the focused affected person, whereas concurrently providing transparency and efficiency knowledge to the supplier.

The corporate additionally provides companies that goal to enhance patient-retention methods, patient-engagement options, together with a library of pre-built connectors and APIs, and knowledge analytics options with tiered knowledge layering and predictive fashions.

“The addition of Mercury Healthcare accelerates our mission to tell each resolution level alongside the affected person’s journey, from discovery to restoration,” Ann Bilyew, well being and group normal supervisor of WebMD Supplier Companies, mentioned in a assertion.

She known as the acquisition of Mercury, “a serious funding in” WebMD’s persevering with technique to empower shoppers with one of the best knowledge, content material, know-how and companies.

“The merging of those two business leaders will empower each well being system with the options wanted to make sure each affected person receives the care they want when and the way they want it,” Bilyew continued.

WHY IT MATTERS

The pandemic has caused main modifications within the relationship between shoppers and their healthcare suppliers, in keeping with a current interview on HIMSS TV with Kyruus’ Scott Andrews and HealthSparq’s Harlan Edlin.

As affected person care channels grow to be extra fragmented, it’s critical that coordination in patient-provider communications grow to be extra built-in.

THE LARGER TREND

The deal follows WebMD’s acquisition of Wellness Community final July, which created academic sources and engagement instruments for sufferers, and included a library of movies and printable sources known as HealthClips that contact on 24 therapeutic areas.

In February WellSky introduced plans to accumulate patient-engagement device TapCloud, a patient-facing app that lets customers talk with clinicians and report signs,

On the medical facet, suppliers can entry details about patient-reported outcomes. The EHR-agnostic know-how additionally permits medical doctors to speak with sufferers.



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