An outspoken advocate for maternal rights and help—she famously, publicly criticized her former sponsor, Nike, for failing to pay its feminine athletes throughout maternity depart or give maternity protections—Felix says she personally struggled with rising toes whereas pregnant. Which is why, in April, the Saysh Maternity Returns Coverage, which permits people who’re anticipating to commerce of their previous Saysh footwear for a bigger, extra comfy measurement, went into impact.
“At Saysh, we don’t need our prospects to make these sacrifices, particularly on the subject of their footwear,” mentioned Lauren Phillips, the model’s head of product, in a press launch. Phillips drafted the coverage with Saysh advisor Tiffany Beers. “Tiffany and I had been impressed by Allyson’s personal being pregnant story and needed to create a suggestion that set a precedent, simply as Allyson has on and off the monitor. We hope Saysh can proceed to be the catalyst behind this bigger motion.”
Store sneakers that develop with you
The Saysh Maternity Returns Coverage is a part of a rising development towards a extra female-centric means of taking a look at ladies’s footwear. Final month, Lululemon launched a operating shoe expressly designed for girls (sneakers often observe the “shrink it and pink it” mannequin of designing males’s sneakers first, then adapting the match for girls as an afterthought). Adidas made the same transfer in late 2021. All of which really feel like steps in the suitable course.
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