When it involves longevity, day by day motion and nutrient-rich meals are key. However the world’s longest-living individuals—significantly in Greece—have additionally fine-tuned one more facet of vitality, and this one is wholesome, hydrated, and glowy throughout… for you and the planet.
We’re speaking about sustainable magnificence. “Regardless of its small dimension, our homeland hosts greater than 6,000 plant species, 1,200 out of that are endemic—they can’t be discovered wherever else on this planet,” says Lena Korres, co-founder, model president, and chief innovation officer of the Greek magnificence model KORRES. “For us it was crucial to focus and shield the Greek flora and the native communities. We promote natural farming, conserving the biodiversity and endangered species.” And its a distinct segment the model, which was based 25 years in the past out of the oldest Greek natural apothecary, has perfected.
This dedication to caring for the earth makes KORRES a go-to within the sustainable-beauty area, however the consideration to nourishing substances has additionally put Mediterranean magnificence on the map on your skin-care targets, too. “Mediterranean magnificence is all about that pure Greek glow,” says Korres. “Pure glowing pores and skin is wholesome wanting pores and skin.” The model is devoted to “serving kállos—the harmonious connection between internal and outer magnificence,” and harnessing the facility of Greek superfoods to make the last word skin-care necessities.
So, how will you add blue-zone substances not simply to your fridge, however to your skin-care shelf? Here is what to find out about constructing your personal glow-boosting sustainable-beauty assortment.
Discover out what to search for when curating your Mediterranean sustainable magnificence routine beneath.
Make superfood substances the star of the present
Greece’s blue-zone rules are all rooted in a single factor: the Mediterranean eating regimen. So it is no shock that Mediterranean magnificence focuses on the identical longevity-linked substances. “We depend on Greek pure substances, on our traditions, on century outdated Greek superfoods that proved to be final pores and skin superfoods,” says Korres. “We translate the above into science and ship it again in formulation with particular advantages.”
High of that record are olive oil, yogurt, and grapes. “Greek olive oil—with over 200 totally different antioxidant and nourishing compounds—is certainly one of nature’s best treasures,” says Korres. “We reworked further virgin olive oil, the essence of Mediterranean eating regimen, right into a skin-care assortment delivering an on the spot vitality increase for more healthy, extra resilient pores and skin.” KORRES works with a head agriculturist—sure, that is an actual position on the magnificence model—to supply the purest substances from native farmers. Here is why that issues: “Our uncommon early harvest olive oil originates from a family-owned olive grove within the Cretan village of Zounaki,” explains Korres. “Crete has the perfect mixture of microclimate, moisture, and temperature circumstances for superior olive oil manufacturing.”
In case you’re questioning how yogurt and grapes match into the combo, Korres places it into context: Greek yogurt is tremendous concentrated—with double the protein content material of different varieties of yogurt as a result of particular straining course of—to offer deep moisture. In the meantime, grapes harvested off of the Aegean Sea are full of polyphenols to additional quench and nourish the pores and skin. These substances weave right into a silky mix that pepper KORRES merchandise, corresponding to Pure Greek Olive 3-In-1 Nourishing Oil, Seed-to-Pores and skin Equipment (out there whereas provides final), and Santorini Grape Poreless Pores and skin Cream.
Search for full-circle sustainability practices
“Our purchases can have an effect,” says Korres. “On us, on the communities, on nature.” To that finish, the model employs the Full Circle™ course of, which incorporates six steps: soil (how the substances are grown), extraction (how they’re processed, together with zero-waste strategies), molecular (how the vitamins are cultivated and preserved), formulation (how the cruelty-free blends come collectively), design (how they’re packaged), and recycle (how supplies are reused—the model has collected over 25,000 items of plastic since 2021 to do exactly that).
“We take full possession for each product’s journey from seed to pores and skin and again,” says Korres. “From partnering straight with farmers to supply natural substances, to making sure our formulations use the zero-waste extraction course of—like returning unused plant supplies to the soil for compost—and creating sustainable packaging.” For instance, one hundred pc of the Seed-to-Pores and skin Equipment (which is just out there for a restricted time) and Santorini Grape Poreless Pores and skin Cream are recyclable (yep, actually). In the meantime, over a thousand Greek farming households produce all the model’s plant-based, natural substances.
“To us, magnificence has one thing of Historic Greek knowledge in it,” says Korres. “It’s all about loving your self and the world round you.” You (and the planet) are completely glowing.
Pondering of including Mediterranean magnificence to your routine? Effectively+Good readers can rating 20 % off with the code WG20 (till 12/31).
High picture: Getty Photographs/Brooke Pifer and Effectively+Good Inventive