Swimsuit procuring is usually not on the highest of anybody’s “enjoyable issues to do” record. Sure, we have come a great distance from the long-sleeved wool bathing attire girls used to put on, however it’s nonetheless tough to discover a go well with that’s each trendy and supportive. The founders of Stylest, a physique sculpting swimwear line, want to change all that.
The model was based by style trade veterans Alia Yahia-Bosworth, Joyann King Michael, and Chrissy McCurdy. “We joke that we’re three style junkies who walked right into a pool celebration and walked out with a marketing strategy,” King says. On the pool celebration in query, McCurdy wore a bra beneath her swimsuit—a styling trick she’d been doing for greater than 10 years. (To begin with, genius.) “Mid-party, Alia and I overheard somebody inform Chrissy her bra was exhibiting, and it stopped us mid-convo. We stated, ‘Wait, what are you sporting beneath your swimsuit?’” King Michael says. “It was a light-bulb second for us: how does a swim bra not exist?”
That second led them to develop Aqualingerie, a group of supportive swimwear, however they did not cease there. “Ladies don’t have time to purchase a swimsuit, then store someplace else for a cover-up that completes the look,” King Michael says. “They want a plan, not items, in order that they really feel totally styled.”
Thus, the Stylest Swim System was born. “The system will work arduous for you in case you let it,” Yahia-Bosworth says. “Aqualingerie units your base, then you definitely add a sculpting swimsuit that matches your private fashion, and select a cover-up that solves your life-style wants.” These are damaged down into three easy-to-navigate classes: sculpt, swim, and elegance. Individuals can strive their swim items at dwelling for seven days earlier than committing to purchasing, and so they solely pay for what theyt maintain.
Aka Aqualingerie. These are the supportive items designed to be worn beneath your swimsuit, and embody a six means convertible bra, high-rise smoothing panty, and sculpting bodysuit. “These types are the innovation that provides you the liberty to construct the swim look of your goals with out worrying about assist or shaping points,” McCurdy says.
P.S.—the bras aren’t only for girls with bigger chests. “Our B and C cups are nearly offered out in our first run as a result of these girls need the form and fullness that the bra provides them,” Yahia-Bosworth says.
The sculpting swimwear is designed to be worn over the Aqualingerie, and so they took the time and care to get the match and really feel excellent. “We tried it on so many ladies of various styles and sizes to verify it delivers our body-boosting promise,” King Michael says.
The material is “woven to ship body-sculpting compression with out the sausage feeling,” McCurdy says. “It’s designed for the water and has probably the most luxurious lotion-like hand really feel. It provides you that snug, held-in feeling you like out of your favourite leggings—however in a swimsuit.”
These are the ending touches: sarongs, swim cardigans, and headbands. Yahia-Bosworth is especially enamored with the easy-tie sarong ($98). “It dries as quick as your swimsuit and might be styled in so many various methods,” she says. “It’s my kiddie pool important.”
Suggestions has been overwhelmingly optimistic. The model lately hosted its first pop-up store in Charleston, South Carolina, and it was a sell-out success. “We weren’t positive what to anticipate, as girls and their our bodies in a swimsuit could be very private,” King Michael says. “All of them saved saying that looking for a swimsuit had by no means been so enjoyable and confidence-building, and so they beloved that the gathering delivers the entire look they crave. Most of them left with a complete Swim System and had been noticed the following day on the pool exhibiting off their new look.”
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