Sidekick and Pfizer launch digital therapeutics resolution for Atopic Dermatitis

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Digital therapeutics agency, Sidekick Well being has joined forces with pharma big Pfizer to launch an built-in digital therapeutics resolution for Atopic Dermatitis (AD).

The answer shall be rolled-out within the UK first, adopted by Belgium, Norway, the Netherlands, Sweden, France, Eire, and Japan later this 12 months.

This marks the following section of a rising collaboration between Sidekick and Pfizer to develop digital affected person help programmes globally, together with enlargement into 24 markets by 2024.

WHY IT MATTERS

AD is an inflammatory, pruritic, power, or chronically relapsing pores and skin illness that impacts as much as 14% of adults worldwide. Individuals dwelling with reasonable to extreme AD typically undergo from fixed and relentless itching, resulting in sleep deprivation, elevated stress and anxiousness that impacts the standard of their lives.

Nevertheless, one of many challenges of successfully treating AD is that sufferers’ adherence to therapy tends to be low. Sidekick’s digital therapeutics platform goals to handle this utilizing gamification rules and behavioural economics to ship therapy via care pathways that assist encourage lasting behavioural change. This positively impacts well being outcomes by addressing the identical endpoints as conventional therapies.

Sidekick just lately accomplished an independently funded feasibility examine for AD, displaying a discount in pores and skin lesion severity and extension by greater than 40%, as evaluated by dermatologists, and near 50% discount within the general severity of signs.

Individuals who participated within the examine additionally reported a big enchancment in health-related high quality of life and elevated adherence to therapies and preventive measures.

THE LARGER CONTEXT

Earlier this month, Sidekick introduced the closing of a $55 million (€52M) Sequence B spherical which brings its whole funding in lower than two years to $75 million (€70.8M).

In addition to partnering with Pfizer, the agency has beforehand labored with world pharma agency Bayer, to develop built-in mixture therapeutics.

ON THE RECORD

Dr Tryggvi Thorgeirsson, CEO and cofounder, Sidekick, mentioned: “We’re extraordinarily excited to be coming into the following section in our ongoing relationship with Pfizer. At Sidekick, it’s all the time been our ambition to assist as many individuals as attainable to make long-lasting enhancements to their illness administration, with the intention of bettering folks’s well being outcomes and high quality of life. Our work with Pfizer escalates our mission to carry digital therapeutics into the properties of individuals all over the world.”

Ana Paula Carvalho, regional president, worldwide developed markets, irritation and immunology, Pfizer, mentioned: “Autoimmune and power inflammatory illnesses resembling atopic dermatitis might be debilitating, disfiguring, and distressing, dramatically affecting what folks dwelling with the illness can do.

“At Pfizer, we acknowledge affected person care goes past medical advances and we’re proud to be working with Sidekick to place their know-how within the palms of people that want it most. A holistic method to treating the person, not simply the illness, is important with a view to advance the usual of look after sufferers and to empower them to stay their finest lives.”



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