Season Well being scores $34M for meal planning, meals supply service


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Diet startup Season Well being raised $34 million in a Sequence A funding spherical led by Andreessen Horowitz.

Different members within the spherical embody LRV Well being, Firm Ventures, new Cityblock Well being CEO Toyin Ajayi and extra angel buyers. In accordance with Quick Firm, the startup beforehand scooped up $11 million in seed funding. 

Season plans to make use of the financing to construct its enterprise improvement and operations groups, and to assist integration and partnerships with meals retailers.


Season pitches itself as a “digital meals pharmacy,” the place sufferers can work out meal plans based mostly on their well being wants. They’re paired with a dietitian to allow them to talk about well being situations like diabetes, coronary heart illness, and power kidney illness, and speak about meals allergy symptoms or private preferences. Sufferers can then select from instructed meals and have substances and recipes delivered to their houses. 

The startup launched out of stealth earlier this yr. Season has introduced partnerships with well being techniques CommonSpirit Well being and Geisinger, and power kidney disease-focused firm Cricket Well being. 

“Our healthcare system remains to be within the ‘read-only’ period of food-as-medicine. We will readily store and obtain recommendation for higher dietary decisions, however translating that recommendation into precise wholesome meals exhibiting up on our tables in actual life remains to be a disjunct, extremely handbook and dear course of,” Julie Yoo, normal companion at Andreessen Horowitz, stated in an announcement.

“Season Well being solves this conundrum by bringing collectively meal prescriptions, numerous meals decisions, supply logistics and reimbursement in its complete food-as-medicine platform. We’re excited to be backing Season Well being to assist each affected person get entry to wholesome meals which are medically tailor-made, tasty and reasonably priced.”


One other startup that goals to enhance entry to nutritious meals is Soda Well being, which launched final yr with $6 million in seed funding. The corporate affords well being plan debit playing cards so customers can purchase objects associated to social determinants of well being like meals, over-the-counter medicines and transportation providers.

As a part of its Halo fitness-tracking line, Amazon has added meal-planning providers that assist customers uncover recipes, put collectively a weekly meal plan or choose a prebuilt plan accounting for allergy symptoms and preferences.

One other firm getting into the vitamin house is Withings, which not too long ago acquired Berlin-based 8fit, a health and meal-planning app. The deal will enable the related tech firm so as to add personalised exercise and vitamin suggestions as a part of its choices. 

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