Ro expands fertility companies with Dadi acquisition


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Direct-to-consumer digital care firm Ro has acquired Dadi, a male fertility and sperm-testing startup. 

The transfer comes lower than a 12 months after Ro scooped up one other reproductive health-focused firm, Trendy Fertility. 

As a part of the deal, the digital care firm will retire the Dadi title and launch the Ro Sperm Equipment, which permits customers to gather samples at house for evaluation and storage. The equipment can be accessible via Trendy Fertility and Roman, Ro’s males’s well being model. 

“Fertility help has lengthy been advanced and reactive, making it troublesome for folks to play an lively function of their well being journey. Dadi fully reimagined the sperm-testing, evaluation and storage expertise, making these companies extra accessible, handy and inexpensive,” Ro cofounder and CEO Zachariah Reitano stated in a press release.

“Now, Ro will carry this patient-centric expertise to extra folks via Ro Sperm Equipment and, sooner or later, create probably the most complete direct-to-patient fertility services within the nation for each people and {couples}.”


In accordance with the CDC, round 9% of males ages 25 to 44 within the U.S. reported that they or their companion had seen a physician for recommendation, testing or remedy for infertility. In round 35% of {couples} who battle with infertility, a male trigger is recognized alongside a feminine issue, and in about 8% a male concern is the one identifiable trigger.

There are many different gamers within the tech-enabled fertility area, although many concentrate on ladies. Final month, hybrid reproductive care firm Kindbody introduced plans to amass Vios Fertility Institute, a community of clinics. The corporate additionally lately launched a line of at-home female and male hormone checks.

Proov, which additionally provides at-home checks for women and men, raised $9.7 million in Sequence A funding in December. One other firm that focuses particularly on male fertility is Legacy, which offers sperm evaluation and storage.


Exterior of final 12 months’s Trendy Fertility acquisition, the DTC digital care firm has made different offers at a fast tempo to increase its choices.

In June, it purchased at-home diagnostic firm Equipment not lengthy after the Trendy Fertility deal. In late 2020, it scooped up Workpath, which provides an API system for dealing with at-home healthcare and labs. TechCrunch reported Ro was in talks to amass Dadi in November. 

Ro lately scored $150 million in funding, constructing upon a huge $500 million funding from final 12 months. 

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