Physique Picture and Consuming Issues Consciousness Week 2021 – EDAA assertion


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Monday 6 September 2021

 Consuming dysfunction organisations unite to warn towards dangerous food regimen tradition messaging, notably in the course of the COVID-19 pandemic

As COVID-19 and lockdowns persist, this yr’s Physique Picture and Consuming Dysfunction Consciousness Week (BIEDAW),6 to 12 September, proves to be extremely essential for over a million Australians residing with an consuming dysfunction, in addition to many extra with physique picture considerations.

Because the nation continues to grapple with COVID-19 and subsequent lockdowns, members of the Consuming Dysfunction Alliance of Australia (EDAA) will come collectively this week to have fun Physique Picture and Consuming Dysfunction Consciousness Week (BIEDAW) – notably as shows of consuming issues enhance and a file variety of folks search assist and therapy.

Because the starting of the pandemic, and extra lately up to now two months. Butterfly has seen a surge in demand to its Nationwide Helpline in addition to to different therapy and assist companies. Butterfly has reported a 20% enhance throughout July and August alone (in comparison with June), with the organisation attributing the surge to the influence of COVID-19 lockdowns and restrictions. Primarily based on earlier patterns, Butterfly anticipates it will proceed to extend, with spikes not anticipated to abate till properly previous the easing of lockdown restrictions.

Joyce Tam, Supervisor of Butterfly Basis’s Nationwide Helpline, mentioned the Helpline is at the moment receiving much more distressing and sophisticated contacts from folks experiencing an array of various consuming issues and physique picture considerations.

“We all know that isolation, modifications to meals and train routines, uncertainty round altering restrictions, and a scarcity of social connection has positioned immense stress and added stress on these residing with consuming issues and physique picture points. This could usually exacerbate signs, and even set off disordered consuming pondering and behaviours. That is compounded by the elevated challenges to accessing therapy, with each the private and non-private sectors struggling to fulfill demand.”

Final yr, contacts to Butterfly’s webchat assist service elevated by 116 per cent. College companies have additionally seen a 150% enhance in demand because the starting of 2021 (in contrast with 2020), reflecting the spike in college students’ consuming dysfunction and physique picture points that faculties are figuring out.

This yr Butterfly joins forces with its EDAA colleagues to not solely stress the influence of COVID-19 however spotlight how food regimen tradition is impacting folks’s lives and physique picture throughout a very aggravating time.

EDQ CEO Belinda Chelius acknowledged that “we’ve streamlined our companies, so as to higher assist these impacted by consuming issues throughout these tough instances, with many false and triggering messages rising round BMI and COVID threat components.

EDQ has seen an 80% enhance in people and carers searching for assist and therapy, usually with shows with increased complexity and severity.  Ongoing further funding shall be pivotal in the course of the COVID restoration interval.

“Months of lockdowns, isolation and modifications in routine have been arduous for folks residing with consuming issues and physique dissatisfaction. This has solely been compounded by media messaging and residing in a society underpinned by food regimen tradition that urges us to really feel responsible about how our our bodies have modified throughout this time.”

Belinda Caldwell, CEO of Consuming Issues Victoria, mentioned that EDV has additionally seen a big enhance in calls and contacts reaching out for assist “Because the starting of 2020, EDV’s helpline service, the EDV Hub, has skilled a 300% enhance in contacts from the group.”

 “Weight loss program tradition is at the moment prolific, with unhelpful phrases equivalent to ‘COVID-kilos’ being coined, and we should start to dismantle its dangerous beliefs, messages and practices. Well being, success and self-worth are usually not discovered via altering bodily look, and the pursuit of a sure physique form or measurement can have detrimental penalties for an individual,” mentioned Belinda. “Being bombarded by one of these messaging isn’t serving to anybody mentally, emotionally or bodily proper now.”

David Garvey, Chair of Consuming Issues Households Australia, additional recognized the stress on households on this context. “Households and carers of somebody with or vulnerable to an consuming dysfunction additionally want assist at the moment. With folks persistently staying at house, throughout isolation or lockdowns, sure behaviours and methods of pondering grow to be extra obvious and may elevate critical considerations for family members,” he mentioned. “Add in prolonged use of social media and different media shops blasting unhelpful messaging about weight and physique picture, and we’ve an ideal storm.” EDFA has seen over 300% enhance in households searching for assist within the final 12 months.

With suicide 31 instances extra possible for folks with consuming issues, Butterfly CEO Kevin Barrow famous the significance of RUOK? Day and World Suicide Prevention Day additionally falling inside BIEDAW.

“Consuming issues are extreme and enduring psychological diseases that may be compounded by critical bodily problems. It’s the complicated nature of those diseases that trigger them to have one of many highest mortality charges of all psychological diseases. It’s very becoming that these two days fall inside BIEDAW as a result of suicide prevention and inspiring help-seeking are vital at a time like this once we know individuals are actually struggling.”

EDAA organisations – Butterfly, Consuming Issues Victoria, Consuming Issues Queensland and Consuming Issues Households Australia – will share BIEDAW content material all through the week throughout their respective channels and can host a free instructional webinar for well being professionals alongside HAES Australia in regards to the HAES motion which respects physique variety and inclusive healthcare. For info on this occasion and for additional particulars on BIEDAW head to:



Media Contacts

For Victoria:
Consuming Issues Victoria
Breanna Guterres
Communications Supervisor, Consuming Issues Victoria
Ph: 0431 717 177

For nationwide:
The Butterfly Basis
Alex Cowen
Communications Supervisor, The Butterfly Basis
Ph: 0497 008 716


Editor and producers be aware: Please embody the next assist line particulars in all media protection of this story and confer with the Mindframe Media pointers for secure reporting on consuming issues. Please embody the next helpline message.

Assist and Help

Anybody needing assist with consuming issues or physique picture points is inspired to contact:

  • Butterfly Nationwide Helpline on 1800 33 4673 (1800 ED HOPE) or
  • Consuming Issues Victoria Helpline on 1300 550 236
  • For pressing assist name Lifeline 13 11 14


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