Nurx and Thirty Madison merging to create digital specialty care platform


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Nurx and Thirty Madison, each of which offer specialised telehealth choices, introduced Wednesday that they’ve entered right into a definitive settlement to merge right into a mixed firm underneath the Thirty Madison model.  

Nurx, which focuses on contraception in addition to different companies resembling dermatology, will now function underneath the branding of Thirty Madison, which provides take care of individuals with persistent situations.  

“This partnership accelerates our potential to serve sufferers at a fair higher scale by instantly doubling the variety of situations we cowl and the variety of sufferers on our platform,” stated Steve Gutentag, co-founder and CEO of Thirty Madison, in an announcement.  

“Extra importantly, it expands our capabilities and talent to raised serve our sufferers the place and once they want it most,” he stated.  


In keeping with the businesses, the 2 distributors will supply care on a single, unified platform comprising 750,000 lively sufferers.  

The platform will enable for future scale throughout situations, payer partnerships and care, they stated, with a aim of in the end enhancing well being outcomes.  

Though the phrases of the all-stock deal are usually not being disclosed, Thirty Madison says it expects to absorb $300 million in income in 2022.  

Gutentag will keep on as CEO of the mixed firm, whereas Nurx CEO Varsha Rao will grow to be Head of Nurx.   

The transaction, which is topic to regulatory approval and customary closing situations, is anticipated to shut within the first half of 2022.  

“Pairing our understanding of our sufferers with the eagerness for fixing actual well being challenges will enable us to have much more influence for sufferers,” stated Rao.  

“With our continued concentrate on technology-enabled supplier care, we can speed up and meet the brand new calls for of sufferers, and the altering supplier panorama, as telemedicine has grow to be integral to healthcare,” Rao added.  


The digital care discipline is changing into a crowded one, with the pandemic spurring a “gold rush” of choices for sufferers who wish to entry care from dwelling.   

And apps that began as specialty prescription distributors, like Nurx, have broadened their attain.   

In April 2021, digital retail pharmacy NowRX introduced it was increasing into telehealth – beginning with HIV prevention companies.  

“With the COVID-19 pandemic, telehealth has been thrust into the mainstream,” stated Cary Breese, the corporate’s CEO and cofounder, in an interview on the time.  

In the meantime, Hims & Hers, which has widened its choices to incorporate a dietary complement geared towards stopping urinary tract infections, teledermatology and hair loss merchandise, stated in November 2021 that it will accomplice with Uber to ship private care gadgets in some markets.  


“What the Nurx group has constructed for its sufferers is outstanding, and is strictly what introduced our two corporations collectively: a relentless concentrate on our sufferers’ many various wants by customized remedy and professional care,” stated Gutentag.

Kat Jercich is senior editor of Healthcare IT Information.
Twitter: @kjercich
Healthcare IT Information is a HIMSS Media publication.

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