Labcorp launches new digital diagnostics platform

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Diagnostics large Labcorp is stepping deeper into the digital well being house with the launch of Labcorp OnDemand, an internet platform the place customers can order checks and probably gather samples at residence.

Sufferers select checks via the platform and a doctor can approve and evaluation requests with no required physician’s go to. Some checks enable sufferers to gather samples of their houses, whereas others require them to go to a Labcorp assortment heart. Sufferers can then view outcomes via the platform.

A number of the checks out there via Labcorp OnDemand embody colorectal most cancers screenings, COVID-19 PCR checks, ldl cholesterol and lipid panels, basic well being blood checks, being pregnant checks, and sexual well being screenings.

The medical lab firm mentioned it plans to make extra check equipment choices out there via physicians well being plans and employers later this yr. 

WHY IT MATTERS

Labcorp is pitching the platform as a extra handy means for sufferers to entry blood checks, in addition to an growth of their digital well being choices. 

“Labcorp OnDemand makes it simpler for people to entry our main diagnostic checks on-line. The OnDemand platform is an intuitive expertise the place people can buy checks on-line and select from a number of choices to take the check, together with within the consolation of their very own residence,” Amy Summy, Labcorp’s govt vp and chief advertising officer, mentioned in an announcement.

“The platform, along with our main Ovia Well being digital apps, presents customers market-leading options, backed by over 50 years of science and innovation, to make assured well being selections.”

THE LARGER TREND

This is not Labcorp’s first foray into digital and at-home companies. The brand new platform replaces Pixel by Labcorp, an identical providing that launched in 2018, with 4 screens for basic wellness, coronary heart well being, diabetes and colorectal most cancers. 

In August, the diagnostics large introduced it had acquired Ovia Well being, a digital well being platform targeted on household care together with girls’s well being, being pregnant and pediatric care. 

However Labcorp is not alone in pushing right into a extra consumer-focused strategy to diagnostics. Cue Well being, which presents an at-home molecular COVID-19 check, just lately introduced its personal digital well being platform. It additionally plans to increase its at-home check choices to incorporate flu, RSV (respiratory syncytial virus), chlamydia, gonorrhea, fertility and being pregnant.

Everly Well being, the father or mother firm of at-home testing firm EverlyWell, introduced it had bought reproductive well being firm Natalist in October. 



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