It Cosmetics Superhero No-Tug Eyeshadow Sticks Evaluation


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I have been a longtime fan of It Cosmetics’ merchandise, and the beloved Confidence in a Cream moisturizer ($37), Bye Bye Below Eye brightening cream ($37), and Hey Lashes+ volumizing mascara ($20) are all a part of my common rotation. The model’s formulation are crafted with the steering of dermatologists to place pores and skin well being and efficiency on the forefront, and the newest addition to my routine—It Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick ($24)—is direct proof of that.

Due to the stick’s No-Tug Know-how™ and ultra-blendable formulation, you’ll be able to apply just a few swipes for an easy, barely-there look or add on some additional layers for a extra intense smoky eye—all with out tugging on the fragile pores and skin round your eyes. It gives all-day put on with out a crease in sight.


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I have been testing the Superhero sticks for just a few months, and have been endlessly impressed by how simple they’re to make use of. Like, why trouble with a brush and powder formulation once I can simply swish on a pop of colour? No mixing, no fallout, and no feeling like I ought to have gone to magnificence college to drag off assertion shadow.

My go-to shade is “Tremendous Slate,” a pearly taupe that makes my hazel eyes look brighter and does not really feel too darkish or too gentle. Plus, it provides me the proper quantity of shimmer that appears lovely by itself and provides dimension once I apply it on high of different eye make-up. I’ve worn these things all day lengthy—from work breakfasts to late-night dinners and drinks with buddies. The formulation stays put irrespective of how a lot cry-laughing you do, or how sweltering the LA solar is (very sweltering).

Here is what my eye make-up seems to be like after eight hours of labor (together with a sunny brunch outdoors):

it cosmetics no tug eyeshadow

Like all of It Cosmetics’ merchandise, its eyeshadow is enriched with pores and skin health-boosting elements, like hydrolyzed collagen, (which may help improve elasticity and clean out wonderful traces), caffeine (this combats irritation and puffiness), and tri-peptide advanced (which helps preserve pores and skin plump and clean). So, on high of being an ideal cream eyeshadow formulation, you additionally get an infusion of anti-aging elements that work their magic each time you apply. That is a fairly candy cherry on high.

The shadow has a not-too-shabby 4.6-star score on the It Cosmetics web site, with lots of of enthusiastic evaluations from buyers. One writes, “This stayed on even after a 90-minute therapeutic massage!” They proceed, “That is my new eternally eye shadow! I hardly ever use eye shadow given my deeply hooded eyes however after studying some encouraging evaluations I went for it.”

And whereas I am unable to converse to its endurance on the subject of exercises, one reviewer claims that it does not budge: “I’ll by no means return to an eye fixed shadow palette. This goes on tremendous clean and lasts all day even whereas figuring out. I’ve already positioned a second order and pondering of subscribing to avoid wasting.” I do know I will be doing the identical factor.

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Our editors independently choose these merchandise. Making a purchase order by way of our hyperlinks might earn Nicely+Good a fee.


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