Alicia Keys is understood for her less-is-more strategy to magnificence. She stopped carrying make-up in 2016 after she says she grew to become “hooked on it,” however has slowly begun to reintroduce it into her routine within the years since—this time, although, she’s doing it in a means that works for her, and is bringing that ethos into the most recent launch from her model, Keys Soulcare.
This month, she expanded her namesake skin-care line (which launched in 2020) to incorporate a forehead gel, lip balm, cream blush, and complexion brush—which she’s calling “MakeYou” as a substitute of “make-up.” If the model’s preliminary merchandise have been meant that will help you obtain your greatest pores and skin ever, these new additions permit you to take your look to the following stage… and have a bit little bit of feel-good enjoyable whereas doing it.
“The gorgeous factor about being a human is that you simply get to decide on the way you wish to rock,” Keys stated at a launch occasion in early Might. “Generally you wanna be a bit extra, generally you wanna flip it down, generally you wish to flip it up. And that is what the that means of MakeYou is all about. That is the rationale why these Keys Soulcare skin-color hybrids are such a ravishing second. As a result of truthfully for me, that is so particular as a result of it signifies my freedom. It signifies that by myself journey, I’ve discovered that I get to outline who and what I wish to be. And so do you.”
Keys Soulcare’s 4 newbies pair fantastically with the road’s preexisting Let Me Glow Illuminating Serum ($26) to ship a stunning no-makeup make-up look (Keys modeled it herself on the 2022 Met Gala pink carpet). The thought is that as a substitute of utilizing basis and concealer, you’ll be able to improve your pure pores and skin with the serum after which use the MakeYou merchandise so as to add a bit oomph.
When testing out the goodies for myself, I took a web page from Keys’ guide and stored my look au pure. I skipped my normal complexion merchandise, and easily used the blush, forehead gel, and lip balm together with a bit little bit of forehead pencil and mascara from my very own assortment. Although I do not usually put on a lot make-up, this routine was nonetheless much more minimal than what I am used to, nevertheless it nonetheless left me with a delicate glow and flush of colour. Preserve studying for my sincere ideas on every of the merchandise within the line.
Utilizing Keys Soulcare MakeYou for a no-makeup make-up look
Keys Soulcare Let Me Glow Illuminating Serum — $26.00
This serum serves as the right glowy base. Apply it because the serum step in your routine and permit it to totally dry earlier than getting in along with your moisturizer and SPF—I discover that this helps stop any shimmery splotches. I really like the blurring glow this offers my pores and skin, however wouldn’t go so far as to say it’s a basis various. It enhances my pores and skin however doesn’t present any protection, that means my (minimal) darkish spots from previous pimples stay on full show.
Keys Soulcare Delicate Keep Forehead Gel — $15.00
Subsequent, I tackled my brows. Though I can respect the just-gel look, I’ve a deep attachment to a fuller-looking forehead. So first, I used my Kosas Forehead Pop Pencil to frivolously fill my brows earlier than fluffing them out with this gel. It lives as much as its identify, offering a really comfortable maintain. Like most forehead gels, this isn’t gonna make your brows unmoveable—pull on a good after utility and also you’ll see that your forehead hairs have moved downward. However, with care, this gel will permit you to form your brows and maintain them in place.
Keys Soulcare Sheer Flush Cheek Tint — $22.00
I used the shade Sensual so as to add a deep berry flush to my cheeks. This cream blush is made with sunflower oil, that means it’s tremendous moisturizing. I really like how effortlessly it melted into my cheeks, delivering a pure flush of colour that didn’t appear to be “an excessive amount of” on high of my pure pores and skin. Plus, it’s buildable so you will get as a lot pigment as you want.
Keys Soulcare Pure Flush Complexion Brush — $18.00
One of many perks of utilizing cream magnificence merchandise is which you can simply apply them along with your fingers. Nonetheless, I discover that making use of cream blush with a brush permits me to get extra even protection, so I used to be actually happy to see that this brush was part of the MakeYou assortment. It’s small but fluffy, which offers good management whereas placing on the cheek tint.
Keys Soulcare Comforting Tinted Lip Balm — $18.00
I immediately fell in love with this tinted lip balm. Even with probably the most moisturizing lip glosses and sticks, I really feel like I would like to use a little bit of Aquaphor to actually nourish and soften my pout. However, this balm treats my lips whereas it tints. That’s as a result of it’s made with a mix of deeply moisturizing camellia seed oil and avocado oil. I used the berry hue Inspiration to enhance Sensual on my cheeks. The system is buildable, and with it, I’m in a position to get rather more pigment than tinted lip blams normally permit.
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