FemTec Well being scoops up diet platform Nutrimedy

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FemTec Well being introduced Monday it had acquired diet platform Nutrimedy, the most recent in a spate of offers from the ladies’s well being startup.

Nutrimedy permits customers to take photographs of their meals to log their meals and affords diet suggestions. FemTec stated it can combine the instrument into its Superior Lady direct-to-consumer platform, which sends merchandise like at-home checks and dietary supplements to prospects’ properties and offers telehealth visits.

The information comes a few week after FemTec introduced it had bought Ava AG, maker of a wearable that goals to detect the person’s fertility window. 

“For a lot of well being circumstances, diet is a key, however typically uncared for, element,” Kimon Angelides, founder and CEO of FemTec, stated in a press release. “Including Nutrimedy’s strong, evidence-based scientific diet platform to the Superior Lady program can be a game-changer for our subscribers. Whether or not it is to optimize being pregnant planning, handle menopause signs, or for common wellness and prevention, analysis exhibits girls are looking for personalised, science-backed dietary help that is simple to make use of and that they’ll belief.”

THE LARGER TREND

Based in 2020, FemTec formally launched in October 2021 with greater than $38 million in investor {dollars} and one other three acquisitions: magnificence field firm Birchbox, cosmetics firm Mira Magnificence and social advertising and marketing platform Liquid Grids. It introduced its direct-to-consumer program earlier this yr

Digital girls’s well being startups have steadily grown in funding over the previous few years, although specialists argue there’s extra alternative within the house. Reproductive and maternal well being was the fifth-highest funded scientific space in Rock Well being’s funding report on the primary half of 2022, bringing in $0.6 billion up to now. 

In the meantime, there are a selection of women-focused digital well being firms. Maternal care startups Cayaba Care and Mahmee raised Sequence A rounds this yr. Ruth Well being, which offers digital pelvic-floor bodily remedy, C-section restoration and lactation consulting, introduced $2.4 million in seed funding in April. Evernow just lately raised $28.5 million for its menopause-focused service. 

Different women-focused digital well being firms embrace Alpha Medical, Tia and Maven Clinic

ON THE RECORD

“Nutrimedy was began with the mission to enhance entry to diet in healthcare and make it considerably extra personalised and actionable in our hectic every day routines. Throughout the subject of diet, conflicting and complicated misinformation is pervasive and prevents most individuals from making the perfect resolution for his or her particular person well being,” Nutrimedy CEO and cofounder Karolina Starczak stated in a press release. “That is very true in girls’s well being, the place fast fixes and false guarantees forestall girls from accessing viable options to their medical and dietary wants.”



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