FemTec Well being, a startup centered on utilizing information for customized magnificence and wellness care, introduced a brand new direct-to-consumer providing known as Superior Lady.
Prospects can faucet into the service to entry telehealth companies, and to get customized well being product packages. FemTec Well being makes use of AI and machine studying coupled with information a few buyer’s genomic, genetics and well being historical past to provide you with customized choices. The field may embody nutritional vitamins, probiotics and at-home checks.
Customers are additionally in a position to decide on what space of well being the merchandise ought to concentrate on together with vaginal and urinary well being, reproductive well being, hormone steadiness, magnificence and others. The service additionally provides telehealth help.
This new launch comes simply months after the startup introduced a $38 million funding spherical, and the acquisition of magnificence field firm Birchbox, and social advertising and marketing platform Liquid Grids.
The corporate mentioned that its direct-to-consumer choices will now embody each Superior Lady and Birchbox.
WHY IT MATTERS
Ladies’s well being is a rising space within the digital well being house. In 2021 femtech corporations raised $1.3 billion between the months of January to August, based on a Rock Well being report.
Nonetheless, femtech corporations are nonetheless lagging behind different sectors of digital well being.
“It’s no secret that ladies’s healthcare is damaged. Despite the fact that ladies make up 52% of the inhabitants and 80% of healthcare choices on the household stage are made by ladies, our healthcare system is just not designed to fulfill their wants. At Superior Lady we rejoice ladies and embrace the ability of their voices to place them on the middle of the dialog about their healthcare,” Dr. Kimon Angiledes, founding father of FemTec Well being, mentioned in a press release.
THE LARGER TREND
Immediately there are a selection of women-focused digital well being corporations available on the market, together with Tia, which closed a $110 million Sequence D funding spherical in August, reproductive and sexual health-focused Nurx, and hybrid care firm Kindbody.
Femtech corporations are more and more wanting past simply the fertility and reproductive well being house. Well being & Her launched a menopause complement and app providing in 2020. Moreover CurieMD, provides video consultations and mail-order prescriptions for girls in midlife.