Digital medical supervision startup Motivo Well being raises $14M


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Digital medical supervision platform Motivo Well being raised $14 million in a Sequence A funding spherical led by long-term investor Cox Enterprises, with participation from SteelSky Ventures and Nice Oaks Enterprise Capital.

Motivo allows digital supervision and coordination of licensure necessities for psychological well being on the state stage, connecting them with medical supervisors to assist scale back the fee and time to realize and keep licensure for therapists.

The corporate’s founder, therapist Rachel McCrickard, began Motivo in 2017 to assist take away the boundaries she confronted when getting her personal license, when she was pressured to journey two hours to the closest supervisor.

Customers can browse Motivo’s listing of almost 1,000 vetted supervisors, with the flexibility to filter by state, license sort and specialty space, then schedule a free introductory name.

As soon as they’ve matched with a supervisor, the supervision classes can start instantly by way of a tiered pay-as-you-go mannequin that may be personalized in accordance with a bunch’s dimension, or as a one-on-one possibility.

Motivo’s platform features a back-end practice-management part for supervisors, together with different options for hours monitoring, safe documentation and fee.

The Atlanta-based startup has additionally shaped partnerships with the American Counseling Affiliation and the American Affiliation for Marriage and Household Remedy (AAMFT), and recorded a $2.2 million seed funding spherical in December 2019, additionally led by Cox Enterprises.


Startups within the psychological well being house proceed to obtain funding, together with psychological well being chatbot Wysa, which in July scored $20 million in a Sequence B financing spherical led by HealthQuad.

That very same month, teletherapy startup Smart Care raised $13 million in a Sequence A funding spherical and plans to make use of the funds to develop to states with massive TRICARE populations, like Texas, Florida and Virginia.

Earlier this yr, psychological well being advantages startup Spring Well being expanded into household care by way of a partnership with Weldon that provides chats with therapists, social staff and parenting coaches, in addition to group assist and academic content material.

It is not simply startups. Amazon plans so as to add behavioral well being providers to its Amazon Care providing, and through a partnership with digital psychological well being firm Ginger.


“At a time when our society wants high quality psychological well being suppliers, it’s crucial we leverage know-how to take away pointless boundaries within the licensure course of,” McCrickard stated in a press release.

“We’re thrilled to deepen our partnership with Cox Enterprises, SteelSky Ventures and others. Our traders align with our mission and can assist speed up our development, whereas additionally preserving a eager eye on the general high quality and influence we’re having on the psychological well being career.”

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