Digital diagnostic firm Everly Well being names Anthem vet Dr. Liz Kwo as CMO

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Everly Well being, mum or dad firm of at-home diagnostics startup EverlyWell and being pregnant and fertility-focused Natalist, introduced Monday it has tapped Anthem vet Dr. Liz Kwo as its subsequent chief medical officer. 

Kwo, who most not too long ago served as deputy chief scientific officer at Anthem, stated the place at Everly will permit her to concentrate on entry, affordability and value transparency within the lab-testing area.

“I am an advocate of decreasing the price of healthcare generally – that is what I did at Anthem – and growing entry and affordability of care,” she informed MobiHealthNews. “So I actually imagine that each one People ought to be capable to have entry to care at inexpensive costs. And about 70% of at the moment’s medical selections rely upon laboratory take a look at outcomes.”

Kwo stated she hopes to broaden the corporate’s suite of companies, significantly within the ladies’s well being area and for power situation administration. Many individuals postpone preventive healthcare through the COVID-19 pandemic, and ladies had been extra seemingly than males to skip companies like check-ups and routine screenings.

“So it is also a concentrate on how we assist people who find themselves not as cell, the aged, others who cannot go out and in, and backwards and forwards between suppliers, to get entry,” she stated. 

Sufferers are extra comfy accessing care from residence now, and it is unimaginable to place the digital well being genie again within the bottle post-pandemic, Kwo stated. However Everly presents greater than at-home diagnostics. In October, the corporate introduced it had acquired Natalist, which presents ovulation and being pregnant exams in addition to nutritional vitamins and self-care gadgets. 

“I feel some individuals see Everly as principally a diagnostic firm. And I feel that is what we’re. However one factor that I actually appreciated about it was the scientific help and our doctor community that underlies the product expertise and offers oversight,” Kwo stated.

EverlyWell made its public debut in 2016 on the ABC present Shark Tank and has now raised greater than $475 million in funding. In 2021, EverlyWell bought at-home diagnostic testing firm PWNHealth to kind its mum or dad firm Everly Well being. 

“We will envision future affected person journeys, whether or not it is reproductive journeys to power care administration journeys to trusted sources of care that we’ll construct. And we’re actually excited to try this as the way forward for healthcare.”



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