Balanced scores $6.5M for digital health targeted on older adults


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Senior-focused digital health firm Balanced has scored $6.5 million in seed funding.

The spherical, which incorporates financing from an earlier, unannounced pre-seed, was co-led by Founders Fund and Major Enterprise Companions, with participation from Lux Capital and Stellation Capital.


Balanced provides dwell and on-demand health lessons geared towards older adults. Clients can enter details about accidents, well being situations, private targets and exercise preferences, and the platform will counsel completely different applications and modifications primarily based on their wants.

CEO Katie Reed instructed MobiHealthNews that she and her cofounder Kelly Froelich seen quite a lot of digital-first exercise choices through the COVID-19 pandemic, however many have been targeted on normal or high-performance exercises. 

These health choices do not work for everybody, she mentioned.

“I used to say ‘health for older adults.’ It is not senior health. It is not about age,” Reed mentioned. “It’s simply in regards to the modifications somebody wants, as a result of older adults have heterogeneous profiles: They’ve accrued continual situations, accidents, surgical procedures, all simply requiring a distinct sort of exercise.”


With the inflow of recent funding, Balanced plans to rent extra trainers and create extra health content material, to allow them to personalize suggestions to customers with quite a lot of completely different wants.

When Balanced launched out of beta in November, Reed mentioned they’d begin by providing their platform on to shoppers, however wished to finally work with Medicare Benefit platforms. Now that the platform has launched, they’re planning to pursue these partnerships. 

“We’ve got our product dwell. We’re getting suggestions. We’re creating higher and higher lessons primarily based on content material, size, sort of coach, that resonates with our viewers,” she mentioned. “And now it is time to begin scaling it in order that older adults will not should pay out of pocket to take care of their well being.”


Large tech corporations have been including to their at-home health choices. Amazon added exercise lessons alongside its new wearable, the Halo View, final yr. Apple has been increasing its Health+ choices, together with exercises for pregnant folks, inexperienced persons and older adults. Related well being tech firm Withings lately introduced it had acquired 8fit, a personalised health and meal-planning app. 

Exercise choices geared towards seniors embody SilverSneakers and Silver&Match.

The health business endured a big change through the pandemic as many fitness center goers took up at-home choices to socially distance. 

“For the inhabitants on the entire, it takes a mean of 28 days to construct new habits. We had an unimaginable shock to the system the place it simply fully disrupted everybody’s habits, whether or not it was getting a espresso on the best way to work within the morning or the best way that you simply exercised and labored out,” Reed mentioned. “These habits of working [out] at dwelling are very a lot ingrained in us.”

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