This can be a controversial take, particularly as a magnificence editor, but when I had been caught on a desert island and wanted a hypothetical magnificence product to assist get me via, mascara can be the final on my listing. My lashes are poker straight (which is frequent for Asians) and could be onerous to carry a curl. After I had lash extensions, it was completely marvelous, nevertheless it’s a magnificence dedication I am not able to return to, as my nails and hair are already excessive upkeep!
Anyway, I’m not a mascara-hater, however I haven’t had the perfect of luck—lots of my favorites, like Marc Jacobs Magnificence’s Velvet Noir, and CoverGirl’s Whole Tease, have been discontinued. It takes one thing particular to get me and my lashes’ consideration, lately. Fortunately, I’m glad to report that I’ve been sporting mascara virtually on daily basis, and I’ve Rihanna to thank, or, particularly, the Fenty Magnificence by Rihanna Hella Thicc Volumizing Mascara ($19).
The way it works
Hella Thicc goals to offer you what it states in its identify: thickness and va-va-volume. Ever because it rocked the sweetness trade with its debut in 2017, Fenty has turn into recognized for its progressive formulation and packaging. Each Hella Thicc’s tube and mascara brush have a definite tapered design. The octagon-shaped tube permits for a strong grip (very like the Flyliner Longwear Liquid Eyeliner). In the meantime, the mascara brush is tapered and thinner in comparison with the model’s Full Frontal mascara, which has a fluffy, oval brush.
Whereas there are not any particular ingredient callouts (there don’t appear to be any plant-based oils for hydration, or issues like that), it’s made to be transfer-resistant, sweat-proof and humidity and water resistant.
My trustworthy assessment
For anybody in search of a dupe for Marc Jacobs Magnificence Velvet Noir, this one is one thing to think about, particularly since they each fell beneath the identical magnificence incubator, Kendo Manufacturers. Kirbie Johnson, who co-hosts the sweetness podcast Gloss Angeles and is a die-hard Marc Jacobs Magnificence Velvet Noir fan, says that whereas it’s not an actual “dupe,” it’s an honest various to the beloved Velvet Noir. I’d need to agree—the components could be very pigmented and it introduced ample raise and drama to my lashes.
The damage was additionally spectacular; after going out to dinner with associates, my lashes nonetheless appeared good by the top of the evening with no signal of switch or clumping. One factor that I did discover was it does have a extra spidery look, however when you don’t want that, you should use a lash comb to separate and take away the entry. In case you crave a brilliant black mascara that may deliver out your eyes and provide you with intense quantity, decide up Hella Thicc in your subsequent magnificence buying journey.
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