An Trustworthy Assessment of Tower 28 Magnificence 2023


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With the Effectively+Good SHOP, our editors put their years of know-how to work in an effort to decide merchandise (from skincare to self care and past) they’re betting you’ll love. Whereas our editors independently choose these merchandise, making a purchase order by our hyperlinks might earn Effectively+Good a fee. Comfortable procuring! Discover the SHOP

In line with a latest examine, over 71 % of adults say they’ve some type of delicate pores and skin. Whereas loads of us have overhauled our skin-care routines in quest of mild, delicate skin-friendly merchandise—we’re not giving our make-up luggage the identical remedy. That’s the place Tower 28 is available in. The Santa Monica-based magnificence model is likely one of the few strains specifically developed for delicate pores and skin, and it’s the solely magnificence model that adheres to the Nationwide Eczema Affiliation’s ingredient tips.

We’ll discuss extra about that in a second, however let’s simply say the web is obsessed. From the mascara and the lip gloss to the derm-approved serum and facial mist—Tower 28 hits each time (and it is all W+G editor-approved). Even celebs like Hailey Bieber, Khloe Kardashian and Olivia Rodrigo are hooked on its delicate skin-friendly magnificence merchandise. For those who’ve been itching (no pun meant) to strive the model for your self and aren’t positive the place to begin, I attempted and examined each Tower 28 product to see what’s actually definitely worth the hype.

Extra about Tower 28

A former magnificence trade exec, Tower 28 founder, Amy Liu, was annoyed by the scant collection of manufacturers that had been “protected” for her to make use of. Merchandise geared in the direction of delicate pores and skin had been bland, clinical-feeling, and lacked the playful aptitude that makes experimenting with magnificence so thrilling. So Liu used her 15+ years of magnificence trade expertise to launch the enjoyable, delicate skin-friendly model that all of us wished to make use of. Named after the lifeguard tower the place Santa Monica and Venice Seashore meet, Tower 28 is giving beachy, California vitality at each degree. From the wavy, colourful packaging to the fuss-free formulation inside, the model oozes enjoyable.

Why it’s nice for delicate pores and skin

What does it imply to be delicate skin-friendly, you ask? It means being additional picky about substances. Tower 28 has a hefty no-no listing of substances that you just gained’t discover in any of its merchandise—together with however not restricted to preservatives, phthalates, nanoparticles, perfume (artificial and pure), important oils, talc, mineral oil, petrolatum, and a lot extra.

Suffice it to say that if it’s identified to make your pores and skin offended, it gained’t be in a Tower 28 product. However that’s not all, the model swears by the Nationwide Eczema Affiliation’s ‘no-no listing’ too! Which is why it is the one magnificence model to earn the affiliation’s seal of acceptance on choose merchandise—spectacular, I do know. Plus, the whole lot is gluten-free, derm-tested, hypoallergenic and non-comedogenic (aka non-pore clogging) so whether or not you’re delicate, acne-prone or each, Tower 28 merchandise are at all times a protected guess.

My sincere ideas on Tower 28 merchandise

tower 28 rescue spray

Tower 28, SOS Each day Rescue Facial Spray — $28.00

The SOS Each day Rescue Facial Spray—derms like it, 500+ Sephora consumers like it, and now I do, too. The calming face mist’s key ingredient, hypochlorous acid (which is made naturally by your pores and skin, BTW), has anti-inflammatory and anti-bacterial properties—thus banishing blemish-causing micro organism, whereas soothing pores and skin redness and irritation. It additionally smells like pool water, and I form of love that. Each time I’m coping with gnarly breakouts, a compromised pores and skin barrier, or am simply feeling a bit sensi, the SOS Spray is what I’ll be reaching for first. It’s already semi-affordable by right now’s requirements, however it’s price investing within the jumbo refill bottle ($68)—it’s that good.

  • Soothes irritation and redness
  • Helps clear breakouts
  • Easy and efficient
  • Has the Nationwide Eczema Affiliation’s Seal of Acceptance™

tower 28 rescue serum

Tower 28, SOS Intensive Rescue Serum — $34.00

A riff on the model’s cult-classic facial spray, the SOS Intensive Serum is basically hypochlorous acid in serum type. It packs all the skin-calming and purifying advantages of the SOS mist, in a light-weight, watery gel texture. I apply 2-3 pumps throughout my face after misting, and my pores and skin chills out instantly. By morning, my pores and skin is just about reset—blemishes are visibly much less offended, indicators of irritation are quelled and I’m a cheerful camper. What’s extra, make-up artists swear by the Rescue Serum to prep the pores and skin earlier than making use of make-up, and judging by the instantly glassy look it provides my pores and skin, I perceive why.

  • Soothes redness and irritation
  • Nice pores and skin prep
  • Helps fight breakouts
  • Light-weight really feel
  • Flippantly hydrates
  • Has the Nationwide Eczema Affiliation’s Seal of Acceptance™
  • The watery method shoots out of the pump in the event you’re not cautious

tower 28 beach please blush

Tower 28, Seashore Please Luminous Tinted Balm — $20.00

For those who love a dewy-yet-pigmented blush look, you’ll love the Seashore Please Luminous Tinted Balms. The tremendous emollient balms are available a variety of summer-ready shades (I’m sporting “Workplace Hours,” a sun-kissed mauve, within the above picture) and couldn’t be extra user-friendly. Faucet them in along with your fingers or stipple them on with a brush, you’ll get a fresh-faced, radiant flush with out fail each time. You may even use the balms in your lips and lids for a monochrome look. The balms are made with skin-nourishing substances, like inexperienced tea extract, aloe vera and shea butter—and in true Tower 28 style, they’re freed from something that would irritate delicate pores and skin or clog your pores. Fairly pigment and blendability apart, although, I discovered these to be a tad too dewy for my liking—however anybody with dry pores and skin is certain to like them.

  • Multipurpose
  • Pigmented
  • Straightforward to mix
  • Moisturizing method
  • Is perhaps too dewy for some

TOWER 28 make waves mascara

Tower 28, MakeWaves Lengthening + Volumizing Mascara — $20.00

For those who’re going to strive something from Tower 28—make it the MakeWaves Mascara. This mascara provides you just a little little bit of the whole lot: it lengthens, volumizes and provides my stick straight lashes a little bit of curling assist because of its curved artificial brush. A trio of versatile bands makes it straightforward to wriggle by my lashes, and ensures each final one is seamlessly coated. And if you need a bolder look, MakeWaves’s buildable method could be layered with out clumpiness. The cherry on high? The tubing method is simple to take away (all you want is heat water and light-weight massaging), and severely budge-proof. I may even apply it to my decrease lashes with out racoon eyes!

  • Protected for delicate eyes and make contact with wearers
  • Ophthalmologist examined
  • Lengthens and volumizes lashes
  • Doesn’t flake or smudge
  • Straightforward to take away

sunny days spf from tower 28

Tower 28, SunnyDays SPF 30 Tinted Sunscreen — $32.00

Sunny Days is a tinted mineral sunscreen, however in contrast to others available on the market, Tower 28’s buildable, light-to- medium protection is healthier than basis—and it’s protected for delicate pores and skin (*cooks kiss*). The light-weight method covers up redness and evens out my pores and skin tone whereas nonetheless letting my pores and skin breathe. What you get is a pure, satiny end, that’s devoid of cakey-ness. And whereas I normally skip make-up when my pores and skin is in the course of a breakout, Sunny Days is the one of many few I can attain for worry-free because of trusty skin-soothers like aloe vera and prickly pear.

  • Mineral SPF 30
  • 17 versatile shades
  • Gentle-to-medium protection
  • Pure, satiny end
  • Not cakey
  • Protected for delicate and breakout inclined pores and skin
  • Has the Nationwide Eczema Affiliation’s Seal of Acceptance™
  • Is perhaps too drying for drier pores and skin sorts

tower 28 lip jelly

Tower 28, Shine On Lip Jelly — $16.00

Take the glassy shine of a lip gloss, add the moisturizing really feel of a lip balm and subtract the stickiness, you’ve obtained the Shine On Lip Jelly. These cushiony, smoothing glosses defy all logic in my e book—giving me a sheer wash of coloration (there are additionally clear and ‘milky’ shade choices), juicy shine, whereas leaving my lips feeling pillowy mushy and hydrated for hours. And as a substitute of “glossing” over dry, chapped lips, the Shine On Lip Jelly will get to work on fixing dryness with an ultra-nourishing mix of oils (like apricot, castor, avocado, raspberry oils—the works!). Much more unimaginable, they’re beneath $20! So there’s no going incorrect.

  • Not sticky
  • Shiny end
  • Moisturizing method
  • Nice shade choice
  • Inexpensive
  • Could also be too sheer for some, in accordance with opinions

tower 28 bronzino

Tower 28, Bronzino Illuminating Cream Bronzer — $20.00

For a radiant, tanned look with out the pores and skin injury, Tower 28’s Bronzino is for you. It has a equally emollient, balmy consistency because the model’s Seashore Please blushes, in 5 gloriously bronze, shimmery shades. Whereas I used to be admittedly skeptical concerning the shimmer at first, it’s hardly noticeable on the pores and skin, and provides the bronzer an attractive, glowy (however not glittery) end. I exploit “West Coast,” a heat medium bronze shade that’s simply as attractive on the eyes as it’s in your face. I buff it out round my cheekbones, throughout my nostril and calmly mud it on my brow and temples for a straightforward sun-kissed look. If you may get previous the shimmer (and use a separate contour if that’s what you’re used to), Bronzino is completely price choosing up—particularly you probably have drier pores and skin.

  • Straightforward to mix
  • Moisturizing
  • Radiant method
  • Doubles as a cream eyeshadow
  • Not very long-wearing
  • Shimmery method isn’t for everybody

Super dew highlighter from tower 28

Tower 28, SuperDew Highlighter — $18.00

I form of love that barely sweaty dew you get after a couple of hours within the solar—and Tower 28’s SuperDew is that in balm type. There’s completely zero coloration or shimmer in it, simply probably the most natural-looking shine. And only a contact is all you want for a “glass-skin” impact. In step with the remainder of the Tower 28 lineup, SuperDew has tremendous nice substances—we’re speaking skin-soothing chamomile, antioxidant inexperienced tea and nourishing shea butter—so it basically takes care of dryness whereas imparting a luminous glow. For those who’re not a glitter gal however nonetheless wish to spotlight, decide this up ASAP. You may even apply it to your eyelids for a shiny look!

  • Straightforward to make use of
  • Moisturizing and soothing method
  • No glitter, pigment or shimmer
  • Pure, dewy end
  • Multipurpose

tower 28 sculptino contour

Tower 28, Sculptino Gentle Cream Contour — $20.00

One of many model’s more moderen launches, the Sculptino is the key to reaching a chiseled, contoured look with barely any effort. It’s like Bronzino’s matte, shimmer-free sister. It is available in 4 shades which are in some way impartial and barely heat on the similar time—and it applies like a dream. The silky mushy method could be utilized with a brush or your fingers, and since the method is sheer it’s almost unimaginable to mess up. After I’m in a rush, I’ll dip my fingers into the compact and sweep Sculptino on my normal contour factors (hollows of the cheekbones, temples and jawline) earlier than haphazardly mixing it out with my fingertips. The consequence? A sculpted and outlined complexion in seconds. It’s a YES from me.

  • Creamy matte end
  • Sheer method
  • Impartial undertones
  • Straightforward to mix
  • Multipurpose

tower 28 juice balm

Tower 28, JuiceBalm Tinted Lip Balm — $16.00

One factor about me is I can’t say no to a tinted lip balm, and the JuiceBalms aren’t any exception. These tremendous clean balms give your lips a punch of pigment and juicy shine, and promise to go away your pout extra hydrated than earlier than. My solely gripe is that they’re not all that moisturizing. The method, whereas pigmented, is simply too skinny and slippy to provide my dry lips any significant hydration. That being stated, the popsicle-like pigment and dewy shine couldn’t be extra excellent for summer time. So whereas these aren’t my first selection with regards to a moisturizing lip balm, the wearable shades make them price retaining in my make-up bag.

  • Juicy, dewy shine
  • Daring and sheer shades
  • Clean glide
  • Not very hydrating
  • System is skinny and slippery

tower 28 multiliners

Tower 28, OneLiner Multi-Liner — $15.00

If it wasn’t already clear that Tower 28 has absolutely mastered multipurpose merchandise, this final product must do the trick. The OneLiner Multi-Liner is an endlessly versatile, matte pencil that can be utilized on the eyes, lips and face to create a bounty of various seems to be—it’s the one make-up pencil you’ll ever want. I’ve the shades “Fill Me In” (a rosy nude) and “Draw Me” (a chocolatey brown) and I exploit them each on a regular basis. “Fill Me In” is my lip liner of selection—although scribbling it onto your cheeks as blush is a pleasant expertise I’d extremely suggest you strive—and “Draw Me” is my go-to eyeliner, smudged out alongside my lashline. Each glide easily with out skipping or dragging, and so they stick round all through the day. And for under $15 bucks? They’re so price a strive.

  • For eyes, lips and cheeks
  • Clean glide
  • Creamy matte end
  • Protected for delicate eyes

Our editors independently choose these merchandise. Making a purchase order by our hyperlinks might earn Effectively+Good a fee.


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